Retail Digital Signage Software That Drives Store Traffic and Sales

Digital signage is a great way to maximize the impact of your retail store, and it helps create engaging experiences for customers and can be used to promote various aspects of your store. Here are some of the most common use cases of digital signage within retail stores:

1. Show off your products in a much more dynamic and engaging way than traditional signage. By using interactive displays, you can provide customers with detailed product information and even let them play around with products to get a better understanding.

2. Feature high-margin items and encourage customers to purchase them. You can also use it to feature special offers or discounts for particular items.

3. Display sale prices and other information about sales to help customers quickly find out about promotions and make informed purchasing decisions.

4. Use digital signage to feature customer reviews and photos shared on social media. This will help promote your store on social media and increase customer engagement.

5. Promote loyalty programs, such as discounts for frequent customers or special offers for members to encourage customers to come back and shop at your store more often.

6. Tell your brand story and connect with customers on an emotional level. You can feature videos, photos, or customer stories to show how your store is unique and why people should shop there.

7. Feature customer reviews of specific products to help customers understand what others think about the product before making their purchasing decisions.

8. Encourage customers to sign up for your newsletter or other promotional emails. By featuring incentives or discounts for signing up, you can increase the number of people who receive your emails.

9. Motivate employees by displaying messages of appreciation, recognition, or encouragement. This will help create a positive work environment and improve morale among staff members.

10. Share information about upcoming events or promotions at your store to spread the word to more people and ensure more customers come in to take advantage of the events.

If you're a retailer looking for a competitive edge and improved sales numbers, then digital signage is definitely something you should consider. We've seen tremendous success stories from our clients across a variety of retail sectors, including:

•  Grocery Stores

•  Clothing Brands

•  Stationery Shops

•  Car Dealership

•  Multi Brand Retailers

•  Fast Casual Restaurants

•  Electronics

•  and much more

By replacing your traditional printed signage and point-of-sale materials with digital signage, you'll be able to create an engaging and dynamic customer experience. Not only will you draw attention to your products and services, but you'll also be able to provide customers with valuable information in real-time, like special offers and discounts. Digital signage also allows you to track customer responses and adjust your messaging accordingly for maximum effectiveness.

We've seen our clients reap the rewards from implementing it in their stores. In addition to the increased sales numbers, they report improved customer satisfaction levels and higher customer engagement.

With the right content strategy and the proper cloud-based digital signage CMS like TelemetryTV, you can ensure that your customers have an enjoyable shopping experience every time they visit your store!

Here are the top 7 statistics that prove you need to switch from printed signs to digital signage with the proper cloud-based CMS like TelemetryTV.

Here are a few digital signage statistics to prove our point:

1.  Four out of five grocery retail brands encountered a notable rise in sales of up to 33% when they implemented digital signage instead of traditional printed signs.

2.  Dynamic video displays with media-rich content attract 400% more views for retailers than static displays.

3.  68% of customers indicated that digital displays in stores would encourage them more likely to purchase promoted products.

4.  44% percent of customers state that digital signage can sway them to switch from the product they initially intended to buy to the one being promoted.

5.  Storefront advertising displays are proven to increase foot traffic by up to 24%.

6.  49% of customers would prefer a business that offers self-service shopping options over one that does not.

7.  86% of customers are ready to pay more if they get a better customer experience, which can be facilitated by digital signage and digital touchscreen kiosks.